Traditional membership models are focused on a one-size-fits-all dues structure – primarily, individual and company memberships. Emerging hybrid models will change the way associations engage with their membership, and will also be more reflective of current culture and behavior, with associations offering tiered membership levels, hyper-focused services within existing memberships, and differentiated value for individuals and groups. The move is toward a membership experience that is as unique as each member.

Learning objectives:

• Learn how to look more closely at the data in your AMS to create a more personalized experience for your members, as well as determine what type of hybrid membership model will best serve them.
• Understand different types of membership models to mix and match to create a hybrid approach that creates the most value for members AND the organization.