The rumors of email’s death are greatly exaggerated, even in the wake of emerging marketing communication trends like social media. When association members were asked how they wanted to receive communications from their member organization, across all verticals and career stages we heard it loudly and clearly: Email!
Despite a proven track record, email marketing best practices, such as segmentation, aren’t widely adopted. According to the Direct Marketing Association (DMA), 77 percent of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.
So, why aren’t more organizations focusing on targeting best practices?
Join Abila and our partners at Informz on Wednesday, May 24 at 2 p.m. ET for the webinar, “Bullseye! Audience Targeting and Segmentation Best Practices.” You’ll learn:
- How to better understand your membership, their generational preferences, and ways to make your messages resonate
- The top 10 places to start looking in your association management system (AMS) for data points to define your segments
- Practical tips, techniques, and examples of how behavioral data can accelerate and drive conversions
… And much more
Earn one hour of CAE credit just for attending!