Costco is a retailer to be reckoned with. The secret to Costco’s success lies in its unique pricing and packaging strategy, which leaves customers coming back for more and allows profits to continue to climb. Associations can capitalize on this trend by adopting hybrid membership models to adapt to a changing workforce where one size does not fit all.

Members, especially Millennials (who now comprise the largest demographic in the workforce), want to pick and choose the benefits they want from your association. By offering strategically created models driven by member wants and needs your association can immediately deliver value and increase retention.

Join Amanda Myers, Abila’s Director of Member Strategy, on Thursday, June 8 at 2 p.m. ET for “The Costco Effect Part 1: Membership Pricing and Packaging Strategies.” You’ll learn:

• The art of creating hybrid membership models

• Generational preferences for benefits throughout a member’s career journey

• Strategic steps you can start implementing today to impact your association now and into the future

    … and more!

You’ll earn one hour of CAE credit just for attending!