From Millennials to Boomers: Connecting with Members at Every Age
There is no doubt association staffers of today have their work cut out for them. From a booming evolution of technology, to endless opportunities with Social Media, and perhaps the greatest challenge, a workforce made up of five generations, it is no wonder that there are continuous misalignments between member wants and association benefits.
Join association thought leader and Founding Partner of WorkXO and Culture That Works LLC, Jamie Notter, along with Abila’s Director of Member Strategy, Amanda Myers, on Wednesday, July 20, to take a deeper look at each of those five generations to discover what really makes them tick.
We’ll review the generational data from Abila’s Member Engagement Study to understand:
• The varying reasons why members of every career stage join and stay with associations

• Generational communication and content preferences

• Complexities of marketing to and engaging with Millennials

• Onboarding and retention strategies that will set your association a part

P.S. Earn 1 CAE credit hour for attending!
Date Presented:
July 20, 2016 2:00 PM Eastern
Length:
1 hour